Unleash Big Ideas and Bring Them to Life

The Bloom Lab is an interactive problem-solving and ideation workshop that helps your organization address a business challenge or growth opportunity.

Look beyond the narrow lens of your industry to discover your next big idea.

Bloom Lab helps your organization think bigger and generate robust solutions that positively impact your mission and bottom line. It’s the difference between iterating and innovating.


Through unique tools, I will challenge participants to break free from traditional thinking and explore new approaches. Inspired by visionaries like Walt Disney, the methodology cultivates an environment where expansive thinking thrives.


Attendees leave equipped with a toolbox for brainstorming that encourages diverse perspectives and unleashes your organization’s most innovative solutions.


And together, we uncover and implement bold ideas for your brand to gain greater authority, impact, and growth.

Bloom Lab: Ignite innovation, shatter norms, and drive world-changing impact.

Allison Shuffield
Allison Shuffield

Managing-Director of Corporate Partnerships at Share Our Strength | No Kid Hungry

“Gina’s ability to unlock creative solutions for stale marketing challenges is second to none. If your team is stuck or feeling like the creative juices are running low, Bloomtopia is the agency to turn to. We’ve also used Gina for retreats and team training focused on innovation. Her process and style are exactly what you need when you have a tough time defining a specific problem and/or have lost sight of how to think in a new and different way around the same topic.”

When you break the rules and innovate, you create powerful solutions that:

01

Expand your brand awareness and generate buzz

02

Attract the right customers or clients

03

Increase your revenue, market share, and your bottom line.

John Jeffrey
John Jeffrey

Partner and Consulting Actuary at Conrad Siegel Actuaries

“Gina is fabulous to work with. I have known Gina for nearly 10 years, and she has always provided top-notch service to our firm. She and her team helped us grow our business by creating innovative strategies and then following up with the execution. Whenever we have a meeting with Gina, we always walk away with a great idea. She recently led innovative brainstorming sessions with our respective teams and did a great job running the show. In addition to being creative, she is also skilled at running an effective and engaging meeting and getting the best out of everyone in the room. Gina is also a very nice person and cares about people, which is really what matters most.”

Ignite Innovation with Unique Tools

Sometimes, your own expertise and experience are your biggest barriers to innovation. With unique tools and exercises, I will challenge your team to break out of “that’s the way it’s already been done” thinking and uncover new approaches.

The Bloom Lab is Perfect For You If: 

You’re launching a new product or service

You’re expanding to a new audience or market segment

You want to create buzz around an anniversary, rebrand, or fundraising campaign

You need a fresh outside perspective and approach to tap into new ideas and wins

You want to host an energizing team-building event or hold a game-changing retreat

By the end of your Bloom Lab experience, you’ll walk away with the following:

Digital Recap

A digital recap of ideas that have the power to disrupt your industry and put your brand on the map

Action Plan

An actionable plan to go from ideation to implementation and beyond

The Bloom Framework

A proven brainstorming framework that your organization can use going forward

Gina Richmond

Meet Your Facilitator,

Gina Richmond

Gina is a master of marketing and communications with over 20 years of blooming brands just like yours.

Gina guides mission-driven entrepreneurs, brands, and nonprofits in the areas of branding, PR and marketing strategy, and content development.

Gina has helped hundreds of organizations, from Fortune 500 companies to national non-profits, define and share their story.

Now, Gina shares her proven system for developing innovative solutions to address your business challenges and opportunities.

How It Works…

I help you develop bold ideas that disrupt your industry, make a more significant impact, and grow your organization.

Research and Planning

We’ll define goals, assess your target audience, and prepare for the workshop day.

Idea Evaluation

We’ll compile a recap of ideas and assess them against established success criteria.

Workshop

We’ll facilitate a virtual or in-person workshop that teaches creative behaviors, applies brainstorming techniques, and provides participants with new tools.


Idea Development

Finally, we’ll identify the top selections and fully develop your chosen idea.

Will The Bloom Lab Work for Me?

Frequently Asked Questions About The Bloom Lab

What makes the Bloom Lab different?

The Bloom Lab uses unique tools and exercises to help organizations break free from traditional thinking and explore new approaches. They draw inspiration from visionaries like Walt Disney to create an environment where expansive thinking thrives.

How long is the Bloom Lab?

The workshop duration ranges from 3 hours to a full day, depending on the package selected. In addition, Gina is available for custom speaking engagements, including lunch and learns, keynotes, and retreats.

Who should attend the Bloom Lab?

We’ve had groups as small as 4 and as large as 100! It’s vital to include decision-makers and the team who would be executing the initiative so you have buy-in from the start. Successful participants are passionate about the organization, creative, and knowledgeable about the subject matter. We also recommend “resistors,” who rarely approve of any ideas, and “naive experts,” who might bring a new perspective.

Is the workshop virtual or in-person?

The Bloom Lab is available in a virtual or in-person format. Additional travel costs will apply depending on the location.

How do we get started?

If you’re interested in a Bloom Lab, the first step is to schedule a Zoom consultation. Then, we’ll discuss your organization’s goals and recommend a package tailored to your specific needs.

Ready to break the rules and come up with something extraordinary?

Tell your story and increase your impact on the world

Joel Layman
Joel Layman

Director of Marketing (Former) at STX Lacrosse

“Gina is the type of person that has endless amounts of energy, enthusiasm and passion for what she does. Gina always made the extra effort to understand what our biggest needs and challenges were as the client and made sure we felt like we were true “partners” and not just another client. I always appreciated her willingness to come up with new ideas and challenge us to think of new strategies.”