Elevate Your Brand with the Brand Strategy Playbook

Building an effective strategy doesn’t happen by accident. This VIP experience helps you focus on what matters most–crystal clear messaging, standing out from the crowd, and driving sustainable growth.

Create and implement your brand strategy, effortlessly.

This full-service premium package is for companies and entrepreneurs who need a brand strategy quickly and want to outsource all of the heavy lifting to an expert marketing strategist.

Go from stuck to inspired in just a few weeks

Reach your business goals by defining your why and gaining clarity on your brand

Reduce bottlenecks with a go-to resource to ensure website designers, marketing vendors, and new hires are on the same page

APPLY NOW

MaryBeth Hyland

Founder & Chief Visionary at SparkVision

“Gina helped us to identify our niche audience, gain confidence in how to speak to those folks and get clear on their motivations and pain points. Her coaching process resulted in the MOST comprehensive and clear brand strategy we’ve ever experienced with any marketing consultant, coach, or agency. Gina is incredibly thoughtful, thorough, and direct and helps you properly utilize and apply the messaging immediately and long term. This newfound understanding has made it easier for us to confidently and clearly sell our offering.”

Brand Strategy Is Essential for Businesses at Any Stage

No matter where your business is in its growth trajectory, devoting resources to brand strategy is critical. At every stage, a business with a brand strategy is more efficient and effective.

“It’s never too early (or too late!) to build a brand strategy. This is the critical first step before you pick your logo, colors, or font or start promoting your company. Your brand strategy is your North Star–taking you from where you are to where you want to go.”

– Gina Richmond

APPLY NOW

The Brand Strategy VIP experience is perfect for you if you are a:

STARTUP

You’re launching a new brand and need a cohesive brand strategy to help focus your time and money on a singular brand promise

ESTABLISHED BUSINESS

You’re doing amazing work, but you have hit a very real ceiling and need an actionable plan to fuel sustainable growth

COMPANY ON THE MOVE

You’re ready to make a splash and disrupt your space with a reimagined strategy to revive and energize your brand

APPLY NOW

By the end of your Brand Strategy VIP experience, you’ll walk away with a Playbook that includes the following:

Brand Fundamentals, clarifying your why, your purpose, and process

Audience Personas to provide insights into your target audience’s motivations, pain points, and behaviors

Competitor Analysis to understand your position in the market

Brand Positioning to define your competitive advantage

Messaging Guide to ensure consistent and compelling marketing message that build trust and credibility

Brand Story to engage and connect with your audience

Brand Awareness Recommendations to take your brand to the next level

APPLY NOW

How It Works

APPLY NOW

Phase 1: Discovery Process

We’ll kick off with a discovery workshop to understand who you are and why you exist. Then, I’ll conduct a combination of interviews, focus groups, surveys, and research of key stakeholders, including executives, employees, current customers, target audience, and competitors.

Phase 2: Insights Download

After our deep dive, I’ll put together an easy-to-read report that summarizes all of our discovery sessions and research. We’ll review the report together and make sure we are both on the same page before we build out your branding roadmap.

The Result: Brand Strategy Playbook

I’ll use the data and research gained during the discovery process, as well as my own insights, to create your Brand Strategy Playbook.

This go-to resource will not only serve as a guide to achieving your business goals but will help you, your team, and your marketing partners integrate your brand strategy into all aspects of your business, including your website, social media, and marketing materials.

Kerry Graves

Executive Director at NAMI Metropolitan Baltimore

“Working with Gina has been a game-changer for our organization. Her marketing strategy and communications expertise has allowed us to develop a clear vision and plan, resulting in increased awareness and new volunteers and donors. She breaks down marketing tactics and helps you every step of the way, from strategy to implementation. I highly recommend Gina to anyone looking to elevate, scale, and grow their non-profit.”

Meet Your New Brand Strategy Coach, Gina Richmond

Gina is a master of marketing communications, with over 20 years of experience in the marketing industry.

Gina coaches entrepreneurs in the areas of finding purpose, marketing strategy, communications, and branding building.

Gina has helped hundreds of organizations, from Fortune 500 companies to national non-profits, define and elevate their story.

Now, Gina shares her proven system for effortless marketing success with entrepreneurs, movers and shakers, and change-makers just like you.

Will The Brand Strategy Playbook Work for Me?

Frequently Asked Questions about The Brand Strategy Playbook

This full-service premium package is for companies and entrepreneurs who need a brand strategy quickly and want to outsource all of the heavy lifting to an expert marketing strategist.

Working with me you will get the benefit of working with an experienced marketing expert, but not feel like you are “outsourcing” the development of your brand. It’s a collaborative experience that will allow you to walk away with an authentic brand strategy aligned with your values and business goals.

A brand strategy playbook should be reviewed and updated periodically to adapt to changes in the market, business goals, and consumer preferences. I recommend to reassess and update the playbook at least once a year or whenever significant changes occur in the brand’s strategy or positioning.

Typically, a brand strategy playbook is completed within 4 weeks.. The playbook is delivered 2 weeks after the Insights Download presentation.

If you’re interested in a Brand Strategy Playbook, the first step is to schedule a Zoom consultation. Then, we’ll discuss your organization’s goals and recommend a package tailored to your specific needs.

Ready to create a brand that converts?

Apply Now!

Cari Furman

Vice President of Communications at The Cordish Companies

“Gina is the best in the business. She is professional, boasts strong writing skills, communicates thoroughly, takes every challenge head-on, and is always a pleasure to work with. Her knowledge of the Baltimore and DC media markets is unparalleled. Most importantly, I can always trust Gina to deliver and position our company and brands in the best possible light.”