VIP Marketing Coaching With Gina
It’s Time to Take Your Business from Best-kept Secret to Blooming Brand.
Find Marketing Clarity So You Can Scale & Grow Your Business
Goodbye Confusion. Hello Clarity.
You’re a pro at what you do. Your clients and customers rave about the products and services you provide. So, why is it so hard to make traction in your business?
Let’s face it, it’s incredibly overwhelming to navigate the vast intersection of marketing channels, tactics, algorithms, and trends, but you don’t have to do it alone.
I’ll help you implement my proven step-by-step system for branding and marketing success that will take you from stuck to inspired in just a few months.
We will develop the framework for you to be seen, heard, and understood by your target audience, driving consistent and scalable traffic, leads, and growth.
Heidi Jehlicka
Vice President of Marketing at The Bainbridge Companies
“Gina guided our company through some of the most challenging communication crises in our existence. Through our work together, we implemented a foundational communications program, including media pitching, thought leadership, content development, awards, speaking opportunities, and LinkedIn strategy. But what I admire most about Gina is that she prioritizes relationships and gets in the trenches with you as a true partner.”
Why would you need a marketing coach?
A marketing coach offers entrepreneurs and small business owners a unique opportunity to collaborate with an expert and build a customized-for-you-plan. Your coach will break down marketing tactics and adapt them to your business and brand, closing the gap between strategy and implementation.
Most of my clients cite these as their top reasons for working with me:
“From athletes to CEOs, the most successful people in the world work with coaches. These exceptionally talented and skilled individuals like Serena Williams, Oprah Winfrey, and Marc Benioff understand the value and power of having an expert in your corner to guide you. It can make the difference between falling flat and achieving your biggest goals.”
Introducing… A Bespoke Coaching Program
The Bloom Process
Purpose, Plan, and Promote
Our work together is split into three distinct phases: Purpose, Plan, and Promote.
Throughout the entire process, you will receive unlimited advice and guidance to ensure we achieve your desired outcome.
Together we will create a brand you are proud of and a marketing ecosystem that produces immediate results.
During the first phase, we will work closely to create a master playbook that will guide all future marketing decisions.
By doing the necessary deep work upfront, we can avoid jumping into tactical solutions that may limit our results.
PHASE ONE | PURPOSE
Plant Your Roots
A successful brand knows who they are, why they exist, and what they want to accomplish, and we will work together to define this for your company.
By the end of this phase, you will:
- Clarify your why, your purpose, and business objectives
- Clarify your target audience, their motivations, pain points, and behaviors
- Clarify your unique position in the market and competitive advantage
- Clarify your core marketing messages and validators
- Clarify your brand story and content themes
In between sessions, you and I carry out additional prep work, conduct research, and develop your brand playbook.
This go-to resource will not only serve as a guide to achieving your business goals. You, your team, and your marketing partners will now be able to integrate your brand strategy into all aspects of your business, including your website, social media content, and email campaigns.
PHASE TWO | PLAN
Implement a Plan for Growth
Next, we use the brand playbook to create a marketing roadmap to engage your audience and convert them into customers.
We develop the master plan together that includes the following steps:
- Audit current marketing, including paid advertising, earned media, shared and owned content
- Review my insights and recommendations for key marketing activities and BIG ideas that will move the needle most based on your goals, resources, and budget
- Develop a 12-month marketing strategy and dashboard
- Implement a system for identifying content ideas to amplify your brand story
I love to jump in, stay by your side, and help you through the entire process. Plus, if needed, you can access my team to execute for you – quoted separately per project.
PHASE THREE | PROMOTE
Get Blooming!
During this phase, we put the plan into action so we can shout your brand from the rooftops!
During this phase, we will:
- Determine how the plan will be executed, including internal resources, vendors, agencies, software, AI tools, etc.
- Support you as you hire, train and manage marketing resources
- Continue to evaluate tactics and brainstorm content ideas
- Measure analytics, goals, and KPI’s
Marketing strategy implementation is often the most challenging part for CEOs and small business owners. I help every step of the way and ensure we build a marketing ecosystem that makes staying consistent, following through, and scaling your business easy!
Tonja Paylor
Director of Marketing & Communications at Medstar
“From public relations and content development to event ideation and campaign strategy, Gina has been a trusted and valuable counselor and partner. Over the years, she has become a sounding board for me, and I truly value her insights, counsel, creativity, and support.”
Meet Your New Coach
Gina Richmond
Here’s How It Works…
Get Ready for More Impact
Live Coaching Calls
Live coaching calls on zoom to guide you through the process, answer all your questions, and re-energize and spark creativity.
Hands-On Help
Plus, me with you every step of the way, rolling up my sleeves and showing you how to make it work fast!
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Client Dashboard
A client dashboard that will be the command center for the marketing ecosystem we are creating, recorded coaching calls, and action items
Bloomtopia Vault
Access to Bloomtopia’s network, resources, worksheets, templates, etc., so you don’t have to reinvent the wheel.
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Check out what clients say
“Gina helped us to identify our niche audience, gain confidence in how to speak to those folks and get clear on their motivations and pain points. Her coaching process resulted in the MOST comprehensive and clear brand strategy we’ve ever experienced with any marketing consultant, coach, or agency. Gina is incredibly thoughtful, thorough, and direct and helps you properly utilize and apply the messaging immediately and long term. This newfound understanding has made it easier for us to confidently and clearly sell our offering.”
MaryBeth Hyland
“Working with Gina has been a game-changer for our organization. Her marketing strategy and communications expertise has allowed us to develop a clear vision and plan, resulting in increased awareness and new volunteers and donors. She breaks down marketing tactics and helps you every step of the way, from strategy to implementation. I highly recommend Gina to anyone looking to elevate, scale, and grow their non-profit.”
Kerry Graves
“Gina is the best in the business. She is professional, boasts strong writing skills, communicates thoroughly, takes every challenge head-on, and is always a pleasure to work with. Her knowledge of the Baltimore and DC media markets is unparalleled. Most importantly, I can always trust Gina to deliver and position our company and brands in the best possible light.
Cari Furman
Ready to take the first step toward the brand of your dreams?
Here’s What To Do Next
Your ‘investment’ in my 1-1 Marketing Coaching will vary depending upon the amount of one-to-one time we spend together.
There are different options to suit the level of support you need, including group coaching programs and workshops.
You can’t buy into any of my coaching programs without me vetting you first.
The first step is to set up a zoom chat to find out if we’re a good fit for each other.
I’ll be looking to see what makes you tick as a person and whether we share the same values.
During our session, I’ll help you as much as I can with your marketing…For FREE!
But first, a word of warning:
I’m not for everyone, and that’s okay. I’m looking for individuals ready to roll up their sleeves and make real changes in their businesses. I’m only able to work with a select group of clients, so it’s important that we are both the right fit for each other.
Are you a CEO, entrepreneur, or marketing professional that’s ready to:
- Be Bold: Launch, reinvent, or energize your brand to attract the right customers and fuel growth.
- Trust the Process: Invest the effort, time, and resources to create a marketing foundation and framework that will scale as your business grows.
- Make an Impact: You know you can help people with your product or service and are ready to make a larger impact in your world.
- Enjoy the Journey: I’m passionate about creating a life you don’t need a vacation from, and I want to work with like-minded entrepreneurs and organizations!
If this sounds like you, then you’re in the right place!
Will This Program Work for Me?
Frequently Asked Questions about Coaching with Gina
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No more gatekeeping. I teach you everything you need to shout your brand from the rooftops.
Grow in confidence and increase your impact on the world
Jill Feinberg
Vice President of Development & External Affairs at Mt. Washington Pediatric Hospital