I’m the founder of Bloomtopia, slayer of bad branding, teacher, and PR pro who’s been helping brands bloom for over two decades.
I’m on a mission to make branding, PR, and marketing solutions more accessible to nonprofits, growing brands, movers and shakers, and change-makers just like you.
I help you bridge the gap between where you are now, and where you want to be.
You’re an expert at what you do. Whether you’re just starting out or you are an established company, you know you have an important mission, product, or service that has the potential to make a true impact in the world.
But the truth is, you aren’t a marketing and PR expert who understands the nuances of effectively growing a brand. My coaching programs allow you to focus on what you do best while your marketing and PR drives your mission-driven brand to new heights.
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Launch, reinvent, or energize your brand to attract the right audience and fuel growth
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Understand who you really are and use your beliefs and values to build your business and guide your decisions
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Invest the effort, time, and resources to create a Marketing & PR foundation and framework that will scale as your business grows
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Stop being the best-kept secret in your space and grow into the brand you know you’re meant to be!
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Then you’re in the right place!
Branding is more than just your logo, colors, and fonts. Your brand is the heart and soul of what you do and why you do it. It’s the reason you exist beyond making money, how you want to be perceived by the world, and why people choose you over and over again
A successful brand knows who they are, why they exist, and what they want to accomplish. Your brand strategy is an actionable roadmap crafted to get you in front of the right audience and achieve all of your long-term business goals. Think of it as your North Star–taking you from where you are to where you want to be!
After you’ve answered strategic questions about your brand, you’re ready for a brand identity. Identity is the visual representation of a brand, including a logo, color palette, typography, and other design elements. It’s what makes a brand visually distinctive and recognizable. Your brand identity should reflect your brand strategy.
Once you’ve nailed down your brand strategy and identity, you’re ready to shout your brand from the rooftops! Awareness establishes and strengthens your brand’s familiarity and trust. Marketing helps promote your brand through a variety of tactics, including public relations, advertising, social media, and experiential marketing. Both are crucial for building a successful brand!
No matter what your challenge is, I’ve got a solution for you.
Learn my step-by-step system to solve your biggest marketing challenges. My coaching service is a unique opportunity for small business owners and entrepreneurs who are eager to develop a lifetime skill that they can use over and over as they scale and grow.
My full-service premium packages are for companies and entrepreneurs ready to outsource all the heavy lifting to an expert marketing strategist. I’ll help you go from stuck to inspired in no time at all. Very limited availability.
In my workshops, you’ll learn creative behaviors, apply brainstorming techniques, and gain new tools that encourages diverse perspectives and unleashes your organization’s most innovative solutions.
Get access to special offers and first to know when new events are announced. Plus, every two weeks, I’ll send you actionable tips, tools, and resources to bloom your brand.
We were thrilled to have engaged Bloomtopia to elevate our reputation and drive awareness during the hospital’s Centennial year. Gina is a strategic thinker who is collaborative and creative, and her industry contacts are unmatched! She took a personalized approach to developing strategies that truly align with the hospital’s values and goals. As a result, we saw a significant increase in media stories, name recognition, and engagement with key stakeholders. Thank you, Gina, for your leadership and expertise.
Gina’s ability to unlock creative solutions for stale marketing challenges is second to none. If your team is stuck or feeling like the creative juices are running low, Bloomtopia is the agency to turn to. We’ve also used Gina for retreats and team training focused on innovation. Her process and style are exactly what you need when you have a tough time defining a specific problem and/or have lost sight of how to think in a new and different way around the same topic.
Gina helped us to identify our niche audience, gain confidence in how to speak to those folks and get clear on their motivations and pain points. Her coaching process resulted in the MOST comprehensive and clear brand strategy we’ve ever experienced with any marketing consultant, coach, or agency. Gina is incredibly thoughtful, thorough, and direct and helps you properly utilize and apply the messaging immediately and long term. This newfound understanding has made it easier for us to confidently and clearly sell our offering.