PR Coaching for Nonprofits with Gina Richmond
Attract New Donors, Supercharge Growth, and Tell Your Story Like Never Before!
Implement a Proven PR Strategy to Realize Your Nonprofit’s Full Potential and Change the World.
You’re Not Alone…
The last few years have been tougher than ever for nonprofits to break through the clutter. If your organization is:
Losing donors left and right: You’re experiencing a hard time replacing your aging donor lists, and bringing in fresh support is a real struggle.
Stuck in maintenance mode: Sometimes, it feels like you are spinning your wheels, just trying to keep everything running smoothly. But what you really need is a way to break free and focus on growth.
Scrambling to find resources for marketing: It’s tough to find the time and money to focus on development and marketing, and you’re feeling the squeeze trying to do it all yourself.
Overwhelmed with Tech: The tech world is changing so fast that it’s hard to keep up. You are struggling to figure out how to leverage digital and AI tools to reach new audiences.
Fighting for scraps: There’s only so much funding to go around, and it feels like you are constantly competing for a smaller and smaller slice of the pie.
Telling your story in a new way: You have amazing stories to tell, but it’s tough to find the time to share them in a fresh and innovative way to engage new donors, volunteers, and ambassadors.
You’re In The Right Place.
Kerry Graves
Executive Director at NAMI Metropolitan Baltimore
“Working with Gina has been a game-changer for our organization. Her marketing strategy and communications expertise has allowed us to develop a clear vision and plan, resulting in increased awareness and new volunteers and donors. She breaks down marketing tactics and helps you every step of the way, from strategy to implementation. I highly recommend Gina to anyone looking to elevate, scale, and grow their non-profit.”
Clients Featured In
Introducing… A Bespoke Program
Unlock the Secret to PR Success So You Can Change the World
Vision, Strategy, and Awareness
For today’s non-profits, a worthy mission is not enough. Organizations must clearly communicate their unique value and story to grow their community and significantly impact their mission.
With my guidance, you will implement a PR strategy to transform your mission and vision into powerful everyday communications to achieve your nonprofit’s goals.
Our work together is split into three phases: Vision, Strategy, and Awareness.
You will receive unlimited advice and guidance throughout the entire process to ensure we achieve your desired outcome.
Together, we will create a PR and communications ecosystem that produces high-impact results for your non-profit.
During the first phase, we will work closely to create a master playbook to guide all future PR and communications strategies.
By doing the necessary deep work upfront, we can avoid jumping into tactical solutions that may limit your success.
PHASE ONE | VISION
Plant Your Roots
A successful nonprofit knows who they are, why they exist, and what they want to accomplish, and we will work together to define this for your organization.
By the end of this phase, you will:
- Clarify your why, your purpose, and business objectives
- Clarify your target audience, competitors, and your key differentiators
- Clarify your core messages, story, and content themes
- Clarify your PR goals
The result of this phase will be your brand playbook. This go-to resource will serve as a guide to help your nonprofit integrate its brand strategy into all aspects of your business, including your communications, website, social media content, and email campaigns.
PHASE TWO | STRATEGY
Develop a Plan for Growth
Next, we’ll work together to create a custom PR roadmap that provides the best ROI for your budget, resources, and time.
No more gatekeeping or reinventing the wheel. I’ll share my proven system to take your nonprofit from best kept secret to a blooming brand in a few short months, including:
- PR dashboard that outlines a 12-month strategy and editorial calendar
- Master target list, including media outlets, media contacts, influencers, events, and awards
- System for identifying stories for your nonprofit
- Access to Bloomtopia’s customizable templates (i.e., press releases, media advisories, award submissions, speaking nominations, media prep, etc.) for your nonprofit
PHASE THREE | AWARENESS
Get Blooming!
During this phase, we put the plan into action so we can shout your nonprofit from the rooftops! Then, media coverage, awards, social media engagement, donations, and volunteers start pouring in.
My support includes the following:
- Acting as an extension of your team, adding energy, ideas, and expert insight
- Supporting your team with any resources, training, and tools to execute the plan
- Working with you to amplify the media coverage by repurposing across channels to drive traffic into your world
- Measuring goals and results and adjusting as needed!
Jill Feinberg
Vice President of Development & External Affairs at Mt. Washington Pediatric Hospital
“We were thrilled to have engaged Bloomtopia to elevate our reputation and drive awareness during the hospital’s Centennial year. Gina is a strategic thinker who is collaborative and creative, and her industry contacts are unmatched! She took a personalized approach to developing strategies that truly align with the hospital’s values and goals. As a result, we saw a significant increase in media stories, name recognition, and engagement with key stakeholders. Thank you, Gina, for your leadership and expertise.”
Meet Your New Coach
Gina Richmond
Here’s How It Works…
Get Ready for More Impact
Live Coaching Calls
Live coaching calls on Zoom to guide you through the process, answer all your questions, and re-energize and spark creativity.
Hands-On Help
I’ll be with you every step of the way, rolling up my sleeves and showing you how to make it work fast!
Brand Strategy Playbook
This go-to resource will serve as a guide to help your nonprofit integrate its brand strategy into all aspects of its marketing and communications.
Client Dashboard
A client dashboard will be the command center for the PR ecosystem we are creating, including recorded coaching calls and action items.
Bloomtopia Vault
Access to Bloomtopia’s network, resources, worksheets, templates, etc., so you don’t have to reinvent the wheel.
Accountability
You’ve got a lot on your plate, and sometimes it takes an outside expert to hold your feet to the fire and make sure you are moving the PR program forward.
Check out what clients say
Gina is the best in the business. She is professional, boasts strong writing skills, communicates thoroughly, takes every challenge head-on, and is always a pleasure to work with. Her knowledge of the Baltimore and DC media markets is unparalleled. Most importantly, I can always trust Gina to deliver and position our company and brands in the best possible light.
Cari Furman
Vice President of Communications at The Cordish Companies
Gina guided our company through some of the most challenging communication crises in our existence. Through our work together, we implemented a foundational communications program, including media pitching, thought leadership, content development, awards, speaking opportunities, and LinkedIn strategy. But what I admire most about Gina is that she prioritizes relationships and gets in the trenches with you as a true partner.
Heidi Jehlicka
Vice President of Marketing at The Bainbridge Companies
Gina’s ability to unlock creative solutions for stale marketing challenges is second to none. If your team is stuck or feeling like the creative juices are running low, Bloomtopia is the agency to turn to. We’ve also used Gina for retreats and team training focused on innovation. Her process and style are exactly what you need when you have a tough time defining a specific problem and/or have lost sight of how to think in a new and different way around the same topic.
Allison Shuffield
Managing-Director of Corporate Partnerships at Share Our Strength | No Kid Hungry
Ready to take your nonprofit from best-kept secret to a blooming brand?
Here’s What To Do Next
Due to the nature of my PR coaching program, I’m only able to work with a select group of nonprofits at any given time.
So, before we commit to working together, the first step is to set up a Zoom chat to find out if we’re a good fit for each other.
I’ll be looking to see what makes you tick as a nonprofit and whether we share the same values.
But first, a word of warning:
I’m not for everyone, and that’s okay. I’m looking for nonprofits ready to roll up their sleeves and take their organization to the next level.
If your nonprofit is ready to:
- Be Bold: Launch, reinvent, or energize your nonprofit’s brand to attract the right audience and fuel growth.
- Trust the Process: Invest the effort, time, and resources to create a PR foundation and framework that will scale as your nonprofit grows.
- Make an Impact: You know your nonprofit can help people, and your organization is ready to make a larger impact in your world.
- Enjoy the Journey: I’m passionate about creating a life you don’t need a vacation from, and I want to work with like-minded people and organizations!
If this sounds like you, then you’re in the right place!
Will This Program Work for Me?
Frequently Asked Questions about Coaching with Gina
My PR coaching program is designed for nonprofit organizations looking to improve their PR efforts and increase awareness of their mission and impact. Whether you’re a small local nonprofit or a larger organization with a national presence, we can provide tailored guidance and support to help you achieve your goals.
My PR coaching program offers one-on-one coaching sessions with an expert PR coach who can provide practical guidance, feedback, and support to help you develop and execute your PR strategies. We can help you build a plan for everything from media relations to awards, events, speaking, content creation, and more.
While results can vary depending on your organization’s specific goals and needs, I aim to help you achieve tangible results through my coaching services. This can include increased brand awareness and recognition, enhanced credibility and reputation in the community, more effective communication with stakeholders and supporters, greater visibility and exposure in the media, increased engagement and support from donors and volunteers, and more.
My PR coaching program is flexible and can be tailored to your organization’s needs and timeline. I typically recommend a minimum of three months to allow sufficient time to develop and execute a successful PR strategy, but most clients stay on for 6+ months. During the program, you’ll have regular one-on-one coaching sessions with your coach and access to additional resources and tools to help you streamline your efforts and maximize your impact.
If you’re interested in my PR coaching program, the first step is to schedule a Zoom consultation. We’ll discuss your organization’s goals and needs and recommend a plan that’s tailored to your specific situation. From there, we’ll work with you to develop and execute your PR strategy and help you achieve your goals.
No more gatekeeping. I teach you everything you need to shout your non-profit from the rooftops.
Tell your story and increase your impact on the world
Tonya Paylor
Director of Marketing & Communications at Medstar